Search Engine Optimization (SEO) ! This term has gone way beyond Link Building and more.
The technique has seen pretty drastic changes in the recent past. Companies dealing with the services are aware that Google and other Search Engines are getting its algorithm crisper, wittier with every passing day. Some say they, especially Google has gone ‘cagey’.
Ranking high on Google’s SERPs is not easy anymore as it used to be. Ask any Search Engine Optimizer, you will get an idea how daunting the task has become. Internet marketing companies are toiling hard to get their clients reach the top. More importantly, smart marketers have acknowledged the fact that traditional marketing methods are in the state of shambles. With every passing minute, the older SEO techniques are becoming redundant in the current society that is taken over by technology and driven by social media. But, there has to be a better way.
Say ‘Hello’ to Content Marketing.
Content marketing is a technique of acquiring a defined audience by compiling and distributing relevant, informative, consistent, valuable and engaging content. The sole objective being, better user-engagement and also initiating profitable customer action. Brands, media outlets and marketers are leaving no stone unturned to grab attention of prospective clients who already lead distraction-rich, impatient, media-saturated lives.
You still with me? Good. So how does content help and is it the only thing that can save a Brand?
Cornerstone content with out of the box viewpoint is capable to make readers go “hmmmmm”. Useful content garners interest, is highly shareable and core of any marketing idea. Content has potential to make a person stop…check…read…understand…think… behave… act differently.
So, what the big difference between SEO marketing and content marketing?
A highly engaging content with unique concepts and compilation never gets affected by algorithm update, while SEO does. The value content provides in the long run is incomparable to any SEO technique. This exactly the kind of stuff algorithms, especially Google, look for and make sure such high value content stay at top in the rankings. This goes to show that investing in Content marketing was, it currently is and will remain as a long-term solution for overall rankings and traffic for any Brand/ Business.
Still there? Amazing. So, with Content playing a pivotal role, does that mean it’s the end of the road for SEO?
No it’s not the end. With Panda, Penguin and Hummingbird update, Google has started playing smart. Now the situation is Content, Advertising/Marketing and Technology all are starting to intersect at one point and making a move together, hand-in-hand. Brands now believe that telling great stories through content laden without messages can bring them unexpected success. However, it would be far-fetched to say that content is the only thing that can save a Brand. Just as I said, the future of Digital marketing will depend on the collaboration of adaptive marketing concepts; simple-informative content; sound and responsible social media presence; and smart link building techniques. This symbiotic relationship will be the key for any Brand to succeed, come any algorithm update from Google. The idea should be to make use of varied skills that will nurture true potential of a Brand among its consumers.